Council web marketing

Our communication agency offers a personalized study for the proper development of the internal and external communication of your company.
web analytics

Want to know your position on the web market, this service will give you a complete answer. Many companies neglect their Internet presence based on their existing network.
Communication strategy

If market research is basic research in a draft communication strategy is the synthesis of the course to follow.
plan
semantic web and writing

Semantic search is very important in the process of evolution of your communication policy. Language evolves, your market too! Have you thought about doing an update of your texts?
Search Engine Optimization

natural or monthly SEO?.
Why not the two of them ! Indeed, we can optimize your SEO and make lasting evolved its position through monthly SEO.
web promotion

Web site promotion is as important as the promotion paper. Together, we develop your corporate vision and the desire to bring out the best of your company.
Custom Research web marketing

agency-of-webdesign-aixNotre DREAMBOW communications agency, offers customized web marketing study, in the form of digital communication audit for assessment and guide you on your communication projects.

Definition of web marketing

web marketing is all marketings and advertising techniques in an Internet environment.
Consists of four activities, web marketing is developing a major interest around the concept of users and traffic.
The class web marketing activities related to web marketing into four categories: strategic web marketing, generating traffic, analysis of performance and retention.

The web marketing is a major development of the Internet strategy, the company to improve its position and increase its traffic. It becomes strategic to reference its pages and build a strategy around the establishment of a site on the network. This obviously involves optimizing its SEO, all its technical name is (SEM Search Engine Marketing) which is distinguished in 3 categories:

SEO (SEO – Search engine optimization)
Paid search (PPC – Pay Per Click,) or SEA (search engine advertising)
Social optimization (SMO – Social media optimization)

Web marketing

model-building-escalierConstituée four activities, web marketing is developing a major interest around the concept of users and traffic.
This class activities related to web marketing into four categories: strategic web marketing, generating traffic, analysis of performance and retention.
Web marketing was first the simple enforcement of internet marketing before becoming a separate activity.

The web marketing is a major development of the Internet strategy, the company to improve its position and increase its traffic. It becomes strategic to reference its pages and build a strategy around the establishment of a site on the network.

Source: Wikipedia

Strategic web marketing covers:

The analysis of the application
Strategic Intelligence
The positioning of the site
The web marketing mix

The performance analysis covers different disciplines:

The visibility analysis
Traffic analysis
The analysis of sales
datamining

Loyalty includes, in turn:

The animation and renewal of site content
The Loyalty Emailing
The community of creation

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Creating traffic includes:

SEO
Sponsored links
Online advertising
Emailing conquest
The Affiliation
The adaptation of traffic generators content
Viral marketing and buzz marketing
Use of classifieds sites
Promotion in the discussion forums
Promotion in mailing lists
Promotion in networking sites
Exchanging links
partnerships
The spread of white-label services
Synergies with promoting offline
Electronic coupons
The contests
sponsorship